Facebook groups are designed to help you connect with likeminded people in your niche. Whether they are fellow bloggers or simply Facebook users interested in the topics you blog about, being a member of these groups can help you to grow your own blog. Before we get into the meat of Facebook groups, let’s talk about two different ways you can use Facebook groups:
- Create a Facebook group based on your blog. I’ve done that with Mod Podge Rocks in a group called “Getting Crafty with Mod Podge.” As of this writing it’s up to nearly 127,000 members! It’s a great place for readers to share projects . . . and unlike a Facebook PAGE in that your readers can interact more. My group is growing way faster than my page. Feel free to check out my group and consider starting one for your page! You can now link your Facebook group to your page as well.
- Join Facebook groups with fellow bloggers. These are the types of groups I’m addressing in this post. There are so many useful groups on Facebook designed not for the general public but instead just for bloggers. Since most people (and bloggers) are on Facebook anyway, it’s a great way to connect with other bloggers and grow your audience in return.
Here are some tips and tricks you can use to ensure your time spent in these groups is fruitful. Read on to discover how you can grow your blog with Facebook groups rather than simply wasting your time on the social network!
1. Engage with your Facebook groups
Simply joining 50 niche-related Facebook groups won’t help you grow your blog. You must be active! Answer questions, share your opinion, and help out when someone asks for some social promotion. Getting your name out there in the groups will help gain exposure for your brand, and can position you as an authority in your niche.
2. Give way more than you take
You want to be seen as a resource for information in your niche. Be sure you drop your advice or knowledge in the groups as much as you can. Only give a link if it is asked for, permitted by the group owner, and if it will assist the thread beginner with their issue.
3. Add your blog information to your Facebook profile
When you are active in your Facebook groups, people may view your profile to find out more about you. Make sure you have your blog and its link added to your work section. This can lead to more traffic for you, if a group member found you helpful and wants to know more about what you offer.
Many Facebook groups (at least blog related ones) allow you to share your latest blog post, a certain social media account, or a freebie on specific days. Take the time to learn the days you can promote your offers in each group. Make a spreadsheet to keep track of this information easier. Never just drop a link a run – always come back and share the love on other member’s links!
5. Don’t go overboard with joining groups
It can get very overwhelming when your Facebook news feed is filled with questions and requests for advice from the 80+ groups you have joined in the last week! Avoid the overload by joining no more than 20 groups in the beginning. You can always leave the less active groups and replace them with new ones.
6. Keep track of your engagement
Monitoring the engagement in each Facebook group you are in will help you get the best return on your time investment. Just as you don’t want to join too many groups, you don’t want to stay in groups that aren’t beneficial (i.e. active and helpful).
Give each group two weeks to see how they will be able to help you grow your blog. Replace inactive groups with new ones, until you have a core group of 10-15 Facebook groups that are beneficial to helping you grow your business.
It’s easy to see just how Facebook groups can help you grow your blog. They assist in growing an online presence and building an expert status within your niche. Make sure you are employing the proper techniques when using Facebook groups as a marketing tool, so you make the most of the time you spend engaging in them.