Disclosure: I recommend Tailwind because I use and love it. This post contains affiliate links, so if you subscribe Tailwind I will be compensated at no cost to you.
I love tools that make my life easier. I think anyone does, right? With Pinterest being such a huge part of my traffic (55% on DIY Candy and 27% on Mod Podge Rocks) it’s very important that I have a Pinterest scheduler that can make my life easier in the pinning arena. That tool is Tailwind!
I wrote about Tailwind Tribes here, but that’s just one aspect of Tailwind. In this article I’d like to share why I love it and why you should use it as a Pinterest scheduler. And just to give you a little background on me . . . I’ve been blogging for nine years total and over five full-time. I make well over six figures blogging and my entire household relies on this income. I’m also frugal and picky when it comes to blogging tools. If you’re a blogger, you know that we regularly get hit up with the latest and greatest. But I don’t have the time or spare cash to blow on that stuff. If I recommend a tool to you, it’s because I use it – and if I use it, there IS a return on the investment I make (monetary or otherwise). So let’s talk all about Tailwind Pinterest scheduler!!
Getting Started with Tailwind
Tailwind is my favorite Pinterest scheduler. If you want to spend less time on Pinterest, but still increase your traffic from the website, it’s time you learned more about Tailwind – and begin using it!
Tailwind is the top Pinterest scheduler tool chosen by bloggers and online marketers. Benefits of using this tool include:
- More hands off approach to Pinterest marketing – Still be active, but only spend a couple hours per week as opposed to several per day.
- Scheduling pins when your followers are most active – this gets you more repins and clicks!
- Thorough analytics – Some bloggers use Tailwind just because of the information it can provide. You can easily see which of your pins and boards are performing best, among other stats.
- Schedule Instagram too – Tailwind recently adding the ability to schedule your Instagram posts as well. Now you can automate TWO social platforms within one tool.
- Tailwind and Pinterest = LOVE – Since Tailwind is an official Pinterest Marketing Developer Partner for Content Marketing, it’s highly unlikely this Pinterest scheduler tool will become useless or its pins hidden by Pinterest solely because you are automating the process.
How to Use Tailwind Pinterest Scheduler
To get started with Tailwind, you need to connect your Pinterest account to their app. There is a free trial you can use, to get a feel for the tool and decide if you like it. Plus, there’s not a credit card requirement for the free trial, so you really have nothing to lose!
Once you are signed in, Tailwind’s homepage shows you a snapshot of your profile performance. These analytics within this tool are AMAZING! They will help you decide what pins are working best, what boards (and group boards) are working best, and what you need to continue doing to ramp up your Pinterest engagement and traffic.
To the left of your screen, there is a menu that pops out when you hover over one of the icons. This is where you can move from one section of Tailwind to another.
Let’s look at PUBLISH first . . .
Drafts show you any pins you have added but not actually scheduled yet.
Scheduled Pins shows you pins that are ready to go out. You can move the pins around with the easy drag and drop schedule. You can also click Shuffle Queue just above the schedule to randomly jumble up your pins.
Published Pins shows you pins that you have pinned through Tailwind. You can see the best performing pins from your website or you can search for the best pins by category or board.
Your Schedule is where you can customize the days and times that Tailwind will publish your pins. You can add as many time slots per day as you’d like. The “Smart Schedule” through Tailwind also recommends optimal times that you should publish a pin.
Board Lists is a very handy feature that cuts down on the time it takes to schedule a pin to multiple boards. It is especially handy if you have more than one group board dedicated to the same topic (food, travel, crafts, etc).
You can create a new board list for each subject or collection of boards you’d like to pin to. Then when you schedule a pin, you simply select the Board List name from the drop down to select all the boards, rather than having to choose each one manually.
Scheduling Pins Through Tailwind
Okay, now that we’ve discussed the Publish section of Pinterest, let’s get to scheduling pins to publish!
First things first – you need to install the browser extension for Tailwind so you can schedule pins from anywhere on the web without having to actually having the tool open.
Here’s what it adds to my menu at the top, just to the right of the website’s URL (in the Safari web browser):
Once you have that installed, you will see a new button pop up each time you hover over an image on any website.
You can click this “Schedule” button to open a new window and schedule the pin to publish.
- Choose the board(s) you want to schedule the pin to.
- Edit the pin description
- Add the pin to Tribes (more on the Tribes feature here)
- Set the interval for the pin (how often you want it to pin in your schedule – 8+ hours is ideal so you aren’t pinning the same pin too much).
Bulk Scheduling Pins with Tailwind
Now, let’s head to Pinterest and I’ll show you how to bulk schedule multiple pins at once!
You can schedule from any page in Pinterest. Navigate to the homepage or a specific group board, or search for a specific keyword you want to schedule.
Once you are on the page where you want to schedule multiple pins, click your handy Tailwind browser extension.
This will turn the page into one where you can click all the images you’d like to schedule. I simply chose multiple images along the bottom, as it’s easier than scrolling through the full-size images on the page.
Click “Go Schedule!” in the bottom right corner of the page once you have selected all the pins you’d like to schedule. You will see a similar popup box as you do when you schedule a single pin from any web page.
If you selected pins that will all go to the same board, you can choose the board name in the “Add Board to All” field at the top of the box.
Tribes are a very convenient addition to Tailwind. Here, you can add your own content to specific Tribes so other users can easily schedule your pins on their own boards. You can also find content to share quickly and easily with the tribes.
One great feature about the Tailwind Tribes, is that you don’t have to be a paying Tailwind member to access them!
I have an entire guide dedicated to using Tailwind Tribes if you’d like to learn more. It’s definitely a game changer for getting your content on Pinterest, and reducing the time it takes to schedule other bloggers’ content (you want a good mix of both on your Pinterest account!).
Are you ready to sign up for the Tailwind Pinterest scheduler? Here are the plans:
PLUS plan – $15 per month when billed monthly, or $9.99 per month when billed annually. This plan is suitable for Bloggers & Small Businesses with less than 100 employees
Includes: Smart Pin Scheduling, Measure Pin Success, Schedule 400 pins/month (when on annual plan, you have unlimited pin scheduling), basic profile and board metrics, Basic Website Insights, 7-Day History Archive, 1 Account Included, but with Multi-Account Capability ($15 per month extra for each additional account / $119 per year – you get to manage multiple accounts with just one login and a unified dashboard), 2 Collaborators included.
PROFESSIONAL plan – $799.99 per month. This plan is suitable for large brands and agencies.
Includes: Full Profile & Board Reporting, Optimize Content Strategy, Brand Monitoring Suite, Measure Pinterest ROI (sync with Google Analytics or Omniture), Benchmark vs. Competitors, 1-Year History Archive, Multi-Account Capability, 5 Collaborators included (more available), Export Data to .CSV, Unlimited Pin Scheduling
ENTERPRISE plan – Plan suitable for For Large Brands and Agencies. Prices on request.
Includes: Full Profile & Board Reporting, Optimize Content Strategy, Brand Monitoring Suite, Measure Pinterest ROI (sync with Google Analytics or Omniture), Benchmark vs. Competitors, Unlimited Pin Scheduling (same as PROFESSIONAL plan), but added with: Keyword / Hashtag Analysis, Content Discovery Engine, Contests / Sweepstakes, Influencer Campaigns, Industry Trends, Unlimited History Archive, Multi-Account Capability, Unlimited Collaborators, Team Roles & Permissions, Dedicated Support, Invoiced Billing