MailChimp is a great place to start when building your blog’s email list. If you have never used an autoresponder service and are new to having a mailing list, this step-by-step guide will show you how to use MailChimp templates to easily send an email newsletter to your subscribers.
I will show you how to sign up for your MailChimp account, create the new list for your blog, and create a personalized template you can use for each email newsletter you will be sending your list!
Sign Up for MailChimp
To start setting up your newsletter, you need to create a free account with MailChimp. This just takes a few seconds. Then, check your email to confirm the signup.
Confirming your email will bring you to another screen where you need to fill in your first and last name, information about your blog/website, and your mailing address. Your address is needed to comply with the FTC’s CAN-SPAM Act.
Your address will be listed in the footer of every email you send through MailChimp. If you want to maintain privacy, you can get a PO Box at your local post office or provide a work or other generic address.
Create Your List
When all of your information is in, it’s time to get to work on your list. In the MailChimp Dashboard, click Lists, then “Create a List” in the upper right corner.
Give your list a name associated with your blog, like “BLOG NAME Newsletter” or something catchy if you’d like. Fill in the name and email address you want the emails to appear to be from (an email where people would reach you if they hit reply on one of the messages you send) and click Save.
Create your Campaign
Now, you are ready to begin setting up your newsletter. You are going to create a new campaign for the list you just created. Click “Campaigns” then “Create Campaign”. Select the “Regular Campaign” option.
Here, you need to give MailChimp the info about the campaign. Give it a name, email subject, from name and email address (these will auto populate but you can change them).
You will choose one of the many templates that MailChimp offers for your newsletters. Once you have designed a template for the campaign, you can quickly refer to this template each time you want to send a new email to this list.
For this tutorial, we will choose the first option. Now, you are in the Design step. This is where you will enter the content for your newsletter.
You can drop your blog logo or header into the top. Drag any of the boxes to the right into your template for text, images, dividers, buttons, social media icons, and more.
Once you have created the initial newsletter for your email list, click “Save As Template” on the top right of the navigation bar. Name your template so you can easily refer to it. That way, you only have to change out the images and text next time.
Components you want to stay the same across all your newsletters, such as the header images and social media links will stay intact each time you use this template.
Next, you can preview or test your email newsletter to see how your recipients will view it. I recommend sending a test email at least for your first few newsletters; just to be sure you have the MailChimp templates and other features down pat.
From here, click “Confirm” at the end of the navigation bar across the bottom of your screen. You will be taken to a page of feedback about the newsletter you just created. MailChimp will alert you of any potential problems.
If everything is okay, you can click “Schedule” to send out your newsletter at a future date and time, or click “Send” to send the message to your list right away.
You’ve successfully sent your first newsletter! Next time, you can start with creating a campaign, using your saved template for your future emails.