Social media is a great way to get more traffic for your blog, but you never want to forget the search engines! Whereas you need to continuously publish Facebook updates and tweets about your posts to get traffic, getting them to rank well in Google and other search engines allows you to get passive traffic. If you aren’t sure where to begin, I’m excited to share some basic SEO tips with you so that you can get started!
Once you write a blog post, if you use proper SEO (search engine optimization) techniques, the content will be crawled by Google’s bots. They will determine the main idea of your post and will rank the post within their search results. The idea is to give Google and other search engines enough details about the main subject of your blog post, so they properly rank it for the correct search phrase.
Let’s look at some basic SEO tips for bloggers that you can’t afford not to use each time you write a new blog post!
Basic SEO Tips for Bloggers – Get Seen by Google!
The first step to good SEO for your blog post is keyword research. You need a phrase to optimize your content so that Google knows what the post is about. My preferred way to research keywords is KWFinder.com. I purchase a subscription (it’s inexpensive) given that you’re only allowed a few free searches per day (and that is true for all these sorts of tools).
Researching keywords can be an entire tutorial in itself, so I’ll keep this brief. You want to find keyword phrases that your readers would be searching for that would lead them to your blog post and that do not have a TON of competition. Sign up for KWFinder.com first, then start by entering in a keyword that YOU would use to search for your blog post. The tool will show searches for your keyword and give you ideas for related keywords as well.
Finding Related Keywords
Once you have the main keyword phrase selected for a blog post, you want to think about related phrases you can use in the article as well. This way, you aren’t using the same phrase over and over again (this is known as keyword stuffing and is NOT the way to get good search rankings in Google). For example, when I talk about “DIY curtains” (let’s say this is my main keyword), I also use phrases like “making curtains,” “curtain making,” “easy curtains,” and other search terms I discovered in KWFinder.com.
Having related phrases gives the search engines even more information about the subject of your post. Plus, you may end up ranking for a related keyword too!
Okay, with your main and related keywords chosen, it’s time to start implementing SEO into your post.
Use your main keyword in the following places, so that it has a great chance of getting noticed by Google’s search bots:
- Title of your post
- Permalink of your post
- Meta description (this is what comes up with your blog post title in the search engine)
- First paragraph
- In at least one H2 subheading
- Once every 100 words in your post
Also, sprinkle the related keywords throughout your post. This helps you flesh out your main topic without overdoing it.
Yoast SEO WordPress Plugin
SEO for bloggers is made easier with the Yoast SEO Plugin. This free plugin adds additional features to the “new post” section of your WordPress dashboard.
When you tell the plugin your focus keyword for a post, it will search the content for that keyword to ensure you have used it enough – and in the correct places. If you are missing it somewhere, the plugin will alert you. The plugin also gives you a convenient location to edit the meta title and description. Use this to craft the exact details you want to show up in Google regarding your post. You can purchase the premium version (which I have) if you’d like to measure multiple keywords in a post and/or use their redirect service.
Overall, it’s important to employ basic SEO techniques to your blog posts, each time you write a new one. The result could mean more search traffic from Google and other search engines – which I am sure you will be thankful for when it comes to blog revenue!
Looking for more blogging tips? Check out my article on making an amazing pin by clicking the image below: