We are going to look at some pins that are doing amazing on Pinterest and determine exactly why that is. Because different content calls for slightly different factors when designing the pin, we will cover a variety of niches when pointing out what makes an amazing pin.
The Anatomy of an Amazing Pin
The idea of an amazing pin is to get the Pinterest user to click through and read the related blog post. For this reason, most Pinterest marketers recommend a bold headline that compels many readers to click. This is especially true for list posts or how to articles.
Here’s an example. This title really interests Pinterest users who want to save money on meals and groceries.
It shouldn’t be an outlandish claim, or one that the attached link cannot really accomplish (“Lose 50 pounds by next week” or Make $2,000 by tomorrow” are such examples that would likely become “click bait”).
Easy to Read Text
When including a headline that you want Pinterest users to click through, make sure it stands out from the background. The font should be easy to read, and in most cases, bolded to really pop from the image.
Arial or Lato are two clean fonts that are great for pin headlines. Avoid script fonts, for the most part, as they can be difficult to read. At least ones that are illegible due to the amount of cursive!
Sometimes, the photograph can be more captivating than the text. For recipes or crafts, for example, you can make the headline smaller so that the photo itself can grab the user’s attention. Take a “finished” photograph of your dish or DIY project with good lighting and a non-distracting background. Make sure the main subject of the photo is what your attached blog post is all about.
As you can see, this Berries and Cream Cupcakes pin doesn’t have a headline at all. Yet, the photo itself has garnered 6,000+ repins simply because the cupcakes look delicious!
Another example of an amazing pin with a smaller headline. The photograph itself simply makes the viewer want to click through. And it has over 22,000 repins!
Collages Work Too!
Have you noticed the longer pins that get lots of love from Pinterest users? Many of them are collages that show the progression of a recipe or craft. They take up more real estate in a Pinterest search, so they are more likely to grab attention.
Use up to 5 photos in your collage, leaving a small space between the first and second one for your headline.
No headline, yet the photos alone have gotten this pin over 13,000 repins!
Helpful, Keyword-Friendly Description
While the image is very important to appeal to Pinterest users, a well-written description for the pin is just as essential. This will help your pins show up in relevant searches on Pinterest. Research keywords prior to creating your pins so you know which phrases to focus on.
When you search Pinterest for the main topic of your pin, note the additional search terms that pop up. Definitely use your best keyword phrase for the description, and sprinkle the related phrases in as much as you can without sounding spammy.
When I searched for “dinner recipes” here are the related keywords that also popped up:
“This healthy dinner recipe for two is perfect for a summer date night at home. The chicken dish is easy to reduce the time spent in the kitchen!”
Of course, you want to make sure the related phrases DO actually describe your pin. Don’t simply stuff the description with unrelated keywords!
Enable Rich Pins
For your pins to be truly amazing, you want to enable Rich Pins. This will allow Pinterest to pull your blog title into your description. It will be bolded just above the description you create, so you it will stand out amongst Pinterest’s white background.
Rich pins are especially helpful on recipes. Users can see the ingredients of the dish before they click through. A convenient way to let users see if they want to make the recipe before they spend their time clicking and reading.
Pinterest has a very helpful article on enabling rich pins. Just follow those steps to make your pins even easier to navigate!
Amazing Pin Recap
So to make sure you are creating an amazing pin for each of your blog posts, make sure you do the following:
• Create a captivating headline
• Use easy to read fonts
• Take beautiful photographs that stand out
• Create an irresistible collage (if your blog post warrants one)
• Craft a keyword-friendly pin description
• Enable Rich Pins
That’s it. Good luck on creating amazing pins that get more traffic from Pinterest to your blog!