I am a HUGE fan of Tailwind. If you don’t have a clue what Tailwind is, it’s a Pinterest scheduler and MUCH more. I’m going to write a separate article about why should use Tailwind, but in the meantime, there’s one feature you should be using whether you have a Tailwind subscription or not.
It’s called Tailwind Tribes.
And you do NOT need a Tailwind subscription to use it! Yep, you heard me correctly. It’s currently free for anyone to use! You do have to sign up for Tailwind, but you don’t need a paying subscription. I can’t wait to tell you how to join Tailwind Tribes and to best utilize them. These Tribes are amazing my friends – you have no idea. Here are the quick reasons I use Tribes before we get into the details:
- You can pick a group of trusted fellow pinners and share specific content with them according to a theme.
- No Pinterest algorithm involved! If you’re like me and follow 2,100 people on Pinterest, you are rarely going to see an individual’s content, right? With Tribes you’re going to see all their pins and they are going to see yours!
- Tailwind Tribes make Pinterest share groups VERY easy. Stop using Facebook threads with multiple clicks or copying and pasting. Schedule right to Pinterest instead.
- You can share EXACTLY what you want your friends to pin, like a big marquee light that says “pin me.” Bloggers use this to promote each other. You are controlling what your Tribemates pin from you. You WILL grow page views and repin counts!
- They’re convenient. You don’t have to ask people for pins or all be online at the same time. Just add when you want, and pin when you want!
Now that I’ve given you some reasons why you should try Tailwind Tribes, I want to show you how to use them. Let’s go step by step.
The first thing that will need to happen for you to join a Tribe is that you will have to know someone with a Tailwind account. That should be you (for a variety of reasons), but if it’s not, ask around. You probably already know someone with a Tailwind account, and probably a few folks that are part of some good tribes. If you are a craft or DIY blogger, email me . . . I will give you some suggestions!
Once you are able to find a tribe, have the admin send an email invitation to you. If you want to create your own Tailwind Tribe, you can easily do that. In the meantime, let’s assume you are being invited. You’ll open the email invitation, click the invite link, and see the screen above. If you have a Tailwind account, click the button on the left – if you don’t, click the red button on the right. You’ll be signing up for a Tailwind account, but you won’t be required to pay.
Once you accept a Tribe invitation, you’ll automatically be deposited into that Tribe. However, you can always access Tribes from the menu on the left, circled above. The red circle with the number shows you how much new content is ready to be pinned in the Tribes you are in. It’s nice because if you use Tailwind regularly, you can see what’s waiting for you. Looks like I have 16 pins waiting for me!
So let’s go into a Tribe, shall we?
You’ll see the name of the Tribe at the top left. The first thing you should do when you go into your Tribe is read the “About” and the “Rules.” It comes in the email with the invitation as well, but read it again to make sure you understand the rules of the Tribe. What are you allowed to add and what are you expected to do?
In addition to the About and Rules, you will see members at the bottom left. These are the other people in the Tribe, with the (gray) number that shows how many pins they’ve added to the Tribe. The blue checkmarks allow you to look at only one member at a time if you so choose.
Now behold the meat and potatoes of the Tribe – the pins! You’ll see all of the pins on the right hand side. This is like your mini Pinterest! This is where all of the action happens. The blue rectangle at the top of each pin shows you how many times the post has been pinned, which gives you an idea of how popular a pin is. I typically don’t focus on that number because in the Tribes I’m in, some of the pins are new and because pins take so long to take off. It’s a good guideline, but don’t choose pins based on how many times they’ve been pinned alone. Choose based on your boards and your audience!
Before I show you how to add your content, let me show you two other important things on the Tribes main page.
Above the members is the overview of the Tribe. This particular Tribe is all about recipes. There have been over 46,000 repins of this Tribe’s content, which is awesome! My pins have received 1,100 repins specifically. These are repins that otherwise might not have happened if I weren’t part of the Tribe . . . because there’s no guarantee my friends would have seen these pins. In fact, they probably wouldn’t have!
- All – how many pins total are in the Tribe
- New – how many pins are new since your last visit
- Yours – how many pins you’ve added to the Tribe. You will not be able to see these in the main area be default, you’ll have to go to this tab to see them
- Shared – how many pins I’ve shared
- Skipped – how many pins I’ve skipped and not shared – yes, you can skip pins if they don’t fit your style or your boards!
Now let’s do some calculating. I have gotten ~1,100 repins from adding 27 pins to this sample Tribe. That’s an average of 41 repins per pin, and I haven’t been in this Tribe that long. Am I convincing you?! That number is just going to continue to grow!
Scheduling with Tailwind Tribes
Now that you’ve gotten an idea of the inner workings of a Tribe, you’re going to want to add YOUR pins to the Tribe! You should install the Chrome Extension or the Firefox Extension which will make pinning directly to Tailwind possible. It creates a hover button that comes up in a blog post or in a repin on Pinterest. Once you push it, a window like the above will come up and you will see the button “Add to Tribes.” Click it.
Another window will come up and you can select the Tribes you’d like that pin to be a part of. Sometimes your pin will be applicable to more than one Tribe! The nice thing about this window is that it shows you how many pins you’ve added versus how many you’ve shared, and which Tribes you’ve already added the pin to. As you can see, I pin way more to my Tribes than I add. Good bloggy karma right there! Click “Add to Tribe.”
Now here’s a little trick. You know that pin that you just “scheduled” so you could add it to a Tribe? You can delete it, or you can schedule it to a board! I always add something to a Tribe and then schedule it to a board, so I’m pinning it too. If you absolutely don’t have any more boards to pin to, delete the pin. You can add a bunch of pins to Tribes and then go into your drafts and schedule them to your own boards or delete them if you like.
There’s also another way to add pins to Tribes if you are a regular Tailwind user.
You can go to “Optimize Content” on the left side and then “Pin Inspector.” It will analyze all of your pins – even if they weren’t pinned through Tailwind – and show you what is the most popular (I believe it holds up to 10,000 pins as the limit). You can add pins to Tribes on the right side very easily.
Once you’ve added your pins to a Tribe, you need to schedule others pins from the Tribe!
Simply select a board to add each pin to. You’ll see an orange warning if you’ve already scheduled it to that board – and clicking on the orange “i” in the right corner will tell you when you scheduled it. The green on the right above means you are good to go! Add the pin to your queue.
But what if you don’t like a pin, or you don’t have a board for it?
You can skip it!
I personally only join Tribes that let me have a choice in what I pin. If I have to pin everything – that’s not going to work for me because I’m probably not going to like everything or have a board for everything. But you know yourself and Pinterest boards best, so do the right thing for you.
I hope this has helped introduce you to Tailwind Tribes. Now I’d like to share a few of my top tips for utilizing them to their fullest.
Tribe Best Practices
- Make sure every pin you adds to a Tribe fits the theme and follows the rules. That’s pretty self-explanatory.
- Add your best pins. If you are expecting people to pin these items, make sure the images and descriptions are on point. Don’t pin anything that you wouldn’t pin yourself! You also don’t want your pin to get “Skipped.”
- Don’t overload a Tribe with too many pins at once. Some Tribes might have rules about how many you can add at a time – if they don’t, stick with 3 to 5 at a time. I typically add 3 – 5 pins per week in each of my Tribes, so as not to overwhelm people. If there are 20 people in a Tribe and each person adds 100 a week – that’s A LOT to ask!
- Pin more than you add. If there are 20 members of a Tribe, you should definitely be pinning more than you are adding!
- Be smart about sponsored content. Your sponsored posts should be easily pinnable. A recipe using a soy milk brand makes sense – your review of your favorite toilet paper might not. Don’t “use” your fellow bloggers.
- Clear your Tribe once a week. By “clear” I mean everything should be either pinned or skipped – so that there is nothing new. Regular participation is best, and it keeps you from getting overwhelmed by the number of new pins in your Tribe. Plus you’ll be pinning regularly, and Pinterest LOVES regular pinning. It improves your account and how often your pins are shown!
- PARTICIPATE. This is the biggest thing. if you get invited into a Tribe, participate! You may not see results right away, but you’re going to see them. You can’t say Tribes (or any Pinterest strategy) aren’t working for you if you don’t use them regularly. Remember that building your blog is a race, not a sprint – and that includes Tailwind Tribes!
I’d love to hear your favorite Tribe tips in the comments. Also I highly recommend you join Tailwind and take advantage of all of the benefits. Do it here.